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Associate`s Degree in Marketing allows students to acquire the requisite skills to become successful in the marketing industry, sales management, and retail and wholesale area. Students learn the knowledge and skills needed in marketing occupations such as advertising, communication, promotion, entrepreneurship, and international business and/or to be successful marketers, sales representatives, market/marketing researchers, product development managers, assistant media buyers, and brand managers.

 

Associate of Science in Marketing is a two year degree. Students need to complete 60 credit hours to graduate with an Associate`s degree in Business Management. This program enables students to transfer to senior institutions that offer a bachelor’s degree in marketing.




CODE COURSE NAME T P C
AMAT 101 Business Mathematics 3 0 3
ABSM 101 Intro. to Business & Mgmt. I 3 0 3
ACOM 101 Computer Applications I 3 0 3
AACT 101 Basic Accounting 3 0 3
EGL 101 Development of Reading Skills 3 0 3
NH 001 National History I 3 0 3
ABSM 104 Business Law 3 0 3
Total 21


+-Course Descriptions

AMAT101 – Mathematics for Business & Economics I (3,0)3

Revision of essential algebra for calculus. Polynomials, rational expressions, straight line. Linear and quadratic equations and inequalities. Functions, limits, continuity, derivatives, techniques of derivatives, applications of derivatives.

 

ABSM101 – Introduction to Business & Management I (3,0)3

Introduce business and non-business students to business areas and how they function together in a global business environment. Familiarize students with business concepts, terms and bases for global competition. Learn critical thinking skills through cases and application of concepts in real world situations. Expose students to a wide variety of business careers to facilitate student decision on appropriate business major. Relate business as a part of all future careers.

 

ACOM 101 - Introduction to Computers & Information Systems (3,0)3

To provide an understanding of the need for the management of data as an organizational resource. Introduction to the fundamental concepts of data processing. Emphasis is on business data processing. Student’s skills in the application of computers to business and their knowledge of hardware and software are enhanced.

 

AACT 101 –Principles of Accounting I (3,0)3

Accounting I is an introductory course, which assumes no previous knowledge of the subject. This course introduces the student to the basic tools of financial accounting such as balance sheet, income statement, worksheet, and journal & ledger accounts. The students will be able to prepare and use these in single proprietorship type of business by the end of the semester. This course will also demonstrate how accounting concepts can be used to make business decisions more effective.

 

EGL101- Development of Reading Skills (3,0)3

The main aim of this course is to prepare students for the academic reading and writing tasks they will do within their Faculties. To this end, Students will study the techniques that will enable them to produce academic essays in a range of specific styles. They will learn how to write about graphical information and how to incorporate supporting examples into their essays. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

 

ABSM 104 – Business Law(3,0)3

Introduction to the business legal environment. Selective subjects relevant for managers from the law of contracts, civil law, commercial law, tax law, labour law, law on Bankruptcy and insurance law.

 

ABSM 102 - Introduction to Business & Management II(3,0)3

This is an introductory course about the management of organizations. It provides instruction in principles of management that have general applicability to all types of enterprises; basic management philosophy and decision making; principles involved in planning, organizing, leading, and controlling; and recent concepts in management.

 

ACOM 102 - Computer Applications(3,0)3

This course expands the student’s knowledge of computer; word processors, spreadsheets, database applications and other business applications are introduced.

 

AACT 102 –Principles of Accounting II(3,0)3

AACT 102 is a continuation of AACT 101. The aim of the course is based on the understanding of the accounting data from the user’s point of view. There is an emphasis on analysis and interpretation of accounting data and understanding the accounting concepts needed in making internal management decisions and the business decisions necessary to function effectively in the business world.

decisions more effective.

 

EGL102- Development of Writing Skills(3,0)3

The main aim of this course is to provide effective development of the skills acquired in EGL101. Students will master speaking and argumentative skills by taking part in discussions of the topics covered in the reading assignments. They will develop critical and analytical thinking at a higher level. Acquire profound knowledge of the necessary reading and writing techniques aiming to prepare them for more in depth research work with materials of their Majors. Continue to prepare students for the academic reading and writing tasks they will encounter within their Faculties. They will learn how to include secondary data within their writings. They will also develop reading speed and proficiency, increase vocabulary and improve comprehension skills.

 

ABSM 201 - Introduction to Economics I(3,0)3

Microeconomics is concerned with the economic behaviour of consumers, business units, and government agencies. A microeconomic analysis puts small segments of the economy under the microscope to observe details of specific components of our economic system.

 

ABSM 203 - Statistics I(3,0)3

Statistical ideas and their relevance in practical life; preparing data for statistical analysis, elementary probability, random variables, frequency distributions and sampling, logic of statistical references; descriptive statistics, estimation and significance tests topics covered in this course.

 

ABNK 201 - Business Finance I (3,0)3

Introduction to financial management; financial institutions & money markets; analysis of financial statements; discounted cash flow analysis; project cash flow analysis; analysis of flow of funds; risks and returns topics are covered in this course.

 

ABSM 205 – Human Resource Management (3,0)3

The management of human beings in a complex organization; recruiting, selecting, training, promoting & motivating human beings, increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs topics covered in this course.

 

ABSM 207AMIS 205 Management Information Systems (3,0)3

Functions and contributions of Management Information Systems for different layers of management and operation of the digital firm will be studied. Strategic values of information systems and their contribution to effective management decision making and operation of the

digital firm are introduced and discussed. Management of hardware resources, software resources and telecommunication resources will be reviewed.

 

ABSM202 - Introduction to Economics II(3,0)3

This course provides the tools and information needed to interpret and analyze macro parts of the economic system to observe and understand firms’ decisions and markets.

 

ABSM204 -Operations Management (3,0)3

The Production and Operation functions in business are the themes of this course. Evaluation and growth of production and operations management (POM); POM problems; productivity and its measurement; forecasting demand; qualitative and quantitative forecasting techniques; inventory control; single and multiple period inventories; problems; and case studies.

 

 

 

ABSM 208/AMRK102 Principles Of Marketing (3,0)3

To achieve profitable transaction while creating well-satisfied, loyal customers, to secure success of businesses, products and brands in an environment characterized by uncertainty. To design and maintain winning strategies, plans and programmers by matching markets with products and deciding on product objectives and allocating resources among marketing mix elements.

 

ABSM 210 - Organizational Theory (3,0)3

Nature and importance of organizational structure and design; functions and dysfunctions of traditional designs; how and why organizational designs change; effects of the environment, technology, information and control systems, power structures, and political behaviour on organizational performance.

 

AMRK 208 - E-Commerce (3,0)3

Use of Internet as a new channel in transferring goods & services; mechanics of E-commerce; characteristic of Internet; being boundaries; effects of it; being everywhere in the meanwhile being nowhere. Designing marketing programmers for Internet use.